Analysis Of Competitive Strategy Of Bilibili Content Ecology

With the development of The Times, Internet industry has gradually penetrated all aspects our daily life, especially in field pan-entertainment, among which video is gathering place industry. Long websites include iQiyi, Youku, and Tencent, while short Douyin Kuaishou. Bilibili, an popular website recent years, attracted many young people as its users. a with both long videos, mainly focuses on PUGC content but also rich self-made content. It strong competition from websites, it successfully occupies considerable part market unique ecology bullet screen culture. This paper will analyze external internal pattern then differentiated strategy competitive advantages, finally put forward suggestions prospects for future direction.